Why I do this work.
I'm a Licensed Professional Counselor, Certified Financial Therapist, and financial planner who helps people make sense of both the numbers and the emotions behind money.
After more than a decade working in community mental health and crisis services, I noticed that money showed up everywhere. Financial stress affected relationships, anxiety, self-worth, major life decisions, and even the ability to follow through on goals.
The more I learned, the clearer it became that financial decisions are rarely just financial. They are deeply human.
I've sat with people in their most overwhelming moments — and I've seen how often money was tangled up in all of it. Not as the cause, exactly, but as a place where fear, shame, and old stories about worth and safety tend to live.
That's what led me to financial therapy. Not as a detour from mental health work, but as a natural extension of it. The emotional and the practical don't exist in separate worlds. They influence each other constantly. A plan that ignores the emotional layer will keep breaking down. And emotional insight without a practical path forward leaves people stuck.
ReWard Planning was created to bridge the gap between mental health and financial planning — so clients can build plans that work not only on paper, but in real life.